IBA Vision

Our vision is to be the marketing & sales leaders for independent liquor retailers.

IBA Objective

The primary objective of IBA is to secure long-term sustainability for independent hoteliers and liquor retailers by establishing and managing strong national liquor brands with the highest levels of execution and the best buying power.

The IBA Iceberg Principle

For more information on the IBA Iceberg Principle, please contact your IBA state office. Refer to the Contact Us section for more detail.

IBA Goals

1. Consolidate and strengthen the independent force in the market place.
2. Provide a framework that encompasses the needs of all levels of independent retailers.
3. Obtain retail trading terms competitive with the best available in the market place.
4. Build and maintain standards and compliancy of retailers, to improve their overall business profitability.
5. Provide all members with a strong independent retail management company.

IBA has brought together over 2,000 stores, increasing trading terms with all major suppliers & buying power for even the smallest member. Through improved retail standards and execution, many of our stores continue to experience substantial growth to their turnover and profit each year. By focusing on retail standards & execution, IBA can compete more effectively with the chains, delivering better brands and marketing offers to our customers.

IBA Philosophy

The success of IBA relies heavily on the support of its membership base. Acknowledgement and support of a 4-way relationship between the members, suppliers, IBA and ALM is essential.

IBA recognises that our members must have a voice and involvement via State and National Committees to help shape our ongoing group direction. We also understand the importance of transparency in the running of our business, so we ensure that our National Retail Board have their say in everything from financials to strategy development.

IBA The Future

Our mission is to stop the march of the chains & become a true Third Force in liquor retailing. IBA will fast-track its strategic focus to do this, by addressing 3 immediate threats to Independent Liquor retailing.

1. We will protect against aggressive chain activity and market share growth by aligning independents together within IBA.
2. Poor brand recognition and perception of independent liquor brands by customers means that loyalty is with the chains, so we will continue to build and promote strong national brands to fight this perception.
3. Disparate groups and old retail techniques won’t allow independents to compete equally with the chains, so we will provide our retailers the right tools & technology to compete in the future.

IBA has the right brands, strategy and people to secure the future for our retailers.